There’s a movie coming out in May. Chances are you’ve heard of it, because chances are you are looking forward to it like the rest of us. Marvel’s Avengers: Age of Ultron is the latest, greatest and undoubtably biggest release Marvel Studios has yet made. Teaming with movie stars and Earth’s mightiest heroes, it will be a hit—the only question is how big. You know the stars. Captain America. Iron Man. Thor. The Hulk. The Audi TTS and the all new Audi R8.
OK, well, the TTS is in the movie, but it’s in more of a supporting role, and it’s the kind of thing that helps to create continuity in what is now called the Marvel Cinematic Universe (MCU). Ever since the first Marvel’s Iron Man and the appearance of the Audi R8 that was a favorite of Tony Stark’s—our introduction into the MCU—Audi and Marvel have made for quite a team over the years. Giovanni Perosino, Head of Marketing Communications at AUDI AG, said that the partnership has been a Hulk-smashing success. “The spirit of creativity, innovative

entertainment and wit encompass everything both Audi and Marvel create. From the Iron Man franchise to The Avengers, Marvel and Audi have harnessed a clever, branded integration formula that is seamless, intuitive and a natural part of the storyline,” he said. So it was in that spirit that we teamed with our global partners —as well as the talented team at Marvel Custom Solutions — to develop a custom, illustrated story to celebrate our partnership.

The story is set in the Marvel Comics Universe. The Avengers are here, taking on A.I.M (Advanced Idea Mechanics) —a rather evil collection of mad scientists and Taskmaster (a super villain with photographic reflexes who can mimic anyone’s fighting style to counter their strengths) with a couple of sidekicks to help them power through the plot. It’s a little tribute (that took a lot of hard work) to honor the creativity, power and teamwork of two truly iconic superteams. Marvel and Audi.

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There’s a movie coming out in May. Chances are you’ve heard of it, because chances are you are looking forward to it like the rest of us. Marvel’s Avengers: Age of Ultron is the latest, greatest and undoubtably biggest release Marvel Studios has yet made. Teaming with movie stars and Earth’s mightiest heroes, it will be a hit—the only question is how big. You know the stars. Captain America. Iron Man. Thor. The Hulk. The Audi TTS and the all new Audi R8.
OK, well, the TTS is in the movie, but it’s in more of a supporting role, and it’s the kind of thing that helps to create continuity in what is now called the Marvel Cinematic Universe (MCU). Ever since the first Marvel’s Iron Man and the appearance of the Audi R8 that was a favorite of Tony Stark’s—our introduction into the MCU—Audi and Marvel have made for quite a team over the years. Giovanni Perosino, Head of Marketing Communications at AUDI AG, said that the partnership has been a Hulk-smashing success. “The spirit of creativity, innovative

entertainment and wit encompass everything both Audi and Marvel create. From the Iron Man franchise to The Avengers, Marvel and Audi have harnessed a clever, branded integration formula that is seamless, intuitive and a natural part of the storyline,” he said. So it was in that spirit that we teamed with our global partners —as well as the talented team at Marvel Custom Solutions — to develop a custom, illustrated story to celebrate our partnership.

The story is set in the Marvel Comics Universe. The Avengers are here, taking on A.I.M (Advanced Idea Mechanics) —a rather evil collection of mad scientists and Taskmaster (a super villain with photographic reflexes who can mimic anyone’s fighting style to counter their strengths) with a couple of sidekicks to help them power through the plot. It’s a little tribute (that took a lot of hard work) to honor the creativity, power and teamwork of two truly iconic superteams. Marvel and Audi.

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